Chef Muhammad Yaseen Reshi also has a cookery video blog and a website.
Gone are the days when a career in the food industry used to be looked upon with apprehension, as this chef from the Kashmir Valley has been inspiring youngsters to take up the profession at a time when the region is witnessing from massive unemployment.
According to Muhammad Yaseen Reshi, a career in cooking has plenty of opportunities because of globalisation.
"It has a lot of career opportunities and avenues to go forward. The scope of this field has widened so much that even on the judgement day, hotels will be open and people will come to eat food," quips Mr Reshi, adding that the profession allows him to provide employment to budding chefs.
According to a 2011 report, a US-based development agency, Mercy Corps found that 48 per cent of the youth in Kashmir are unemployed.
Mr Reshi, who is from Srinagar, believes that passion and determination are essential to thrive in this field, currently seen as one of the hottest career options.
"I will request youngsters, who are interested to make a career out of this field, should stick to it and keep learning new things. The scope of this profession has widened in view of new cuisines and food development. Cookery shows at national and international level have received a considerable amount of promotion over the last five-six years. One can actually make a good living out of this profession," he said.
"There were difficulties when I started this profession but I kept my focus intact. Acceptability was one of the main issues in J&K but I was determined about what I had to do by the grace of god and my parents," said Mr Reshi, who primarily focuses on local Kashmiri cuisines.
Mr Reshi also has a cookery blog, and takes up television and radio shows to inspire and encourage youngsters about the profession.