Daniel Boria intended to parachute and land in the middle of a rodeo, but missed and landed in a field.
A 26-year-old Canadian man was arrested after he flew high in the sky on a lawn chair attached to around 110 helium balloons in a potentially deadly stunt.
Daniel Boria did the stunt, that cost him about USD 20,000, to gain attention for his cleaning products business.
However, police did not think it was very charming, and detained Boria on Sunday.
Boria intended to parachute off the lawn chair into the Calgary Stampede, an annual rodeo in the area. However, he missed and ended up in a field.
Boria said he sprained his ankle, but was otherwise unharmed, thanks to months of planning, CBC News reported.
He said the stunt cost him about USD 20,000, including hiring an airplane to circle the Stampede grounds with a banner advertising his company.
While he was released yesterday, Boria has been charged with one count of mischief causing danger to life.
The charge of mischief is related to the lawn chair, which could cause damage or hurt someone when the balloons pop and it falls to the ground, police said.