The video will definitely change your perception of 'beauty.' (YouTube/BLUSH)
Highlights
- A new video has tried to challenge the age old concept of beauty
- The video has been made by Culture Machine's digital channel 'Blush'
- It will definitely change your perception of 'beauty'
Growing up, almost all of us heard and recited the "chubby cheeks, rosy lips" nursery rhyme. It may even have helped feed and perpetuate the stereotypical notions of beauty the world is now struggling to dismantle.
A new video, made by Culture Machine's digital channel 'Blush' in association with Dove, has tried to challenge that very concept.
In the powerful video, a group of kindergarten students can be heard reciting the same poem. The visuals accompanying show a montage of female athletes, all warming up to train in their respective sports. One athlete is shown stretching, another puts on her mouth guard and all of them begin training.
Slowly, the intensity of their training increases, and with it the sound of the kids reciting the poem.
In the end there's just one question - is that you?
The video makes for an incredible watch and will definitely change your perception of 'beauty.' Take a look.