Ahead of Paris Summit, Mumbai Gears Up For Digital Climate March

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Ahead of Paris Summit, Mumbai Gears Up For Digital Climate March

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To ensure maximum interaction, viewers will be given tasks like posting a selfie or slogans on social media and tag Union Environment Minister Prakash Javadekar in their posts.

Mumbai:  As countries converge in Paris to discuss climate change, a group of youngsters in Mumbai are taking on the issue in cyberspace and are receiving an overwhelming response.

A team of five is organizing the 'Digital Climate March' to spread awareness about climate change. What's unique about the initiative is that the only tool being used to organise and execute the event is social media.

"We jumped at the idea of making this a completely digital march as you cut off on costs, cut off on problems with getting ground permission, police permissions and you also get a wider reach," said organiser Rayyan Sheikh.

At 5:30 pm on Sunday the Digital Climate March is all set to go online. Content ranging from stand-up comedy, skits by theatre personalities, performance by bands and entries from colleges, all of it summing up the impact of climate change have been pouring in.
 
"We had a very short timeline to get everything done, to get the interviews and segments in place. It was pretty much writing, shooting and editing straight after that. So far we have 45 minutes of content that we compiled in three weeks," said Kirk Clarence Lobo who is a producer for The Fatsmeagol Collective and is editing the content that has been collected for the initiative so far.

To ensure maximum interaction, viewers will be given tasks like posting a selfie or slogans on social media and tag Union Environment Minister Prakash Javadekar in their posts.

Over 1,100 people have signed up for Mumbai Digital climate march already and the number is only growing.

'I'll enjoy this at home with my family and make sure everybody is part of this, because we need to slowly take these steps," said Vinisha Tauro who has signed up for the event.

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