The NDTV- Nirmal Lifestyle Fit India Movement is the first ever campaign to create a nationwide fitness movement. It's a year-long campaign, which will aim to create awareness about the importance of fitness in our lives.

Physical fitness is the key to a healthy body and the basis of dynamic and creative intellectual activity. In a recent survey, 7 out of 10 Indians admitted to not exercising regularly and thus underlining the need for a nationwide movement that aims to change the way India thinks about fitness and inspire us all to become a healthier nation. To bring this change in people’s mindsets, we need to introduce the concept of fitness and sports at an early age. In the first year of “The Fit India Movement”, we will focus on the youth of India. The importance of sports in the life of a young student is invaluable. How else can a young, impressionable youth learn values like discipline, responsibility, self confidence, sacrifice, and accountability? Sports teaches us about life beyond the game.

We believe that if schools and education boards were to include Sports as a part of the main curriculum, parents as well as children will devote more time to sports, setting them on the path of a lifetime of fitness. On the basis of this thought and in keeping with the NDTV’s philosophy of promoting critical issues, to launch the NDTV-Nirmal Lifestyle Fit India Movement with our mission in the first year being - MARKS for Sports.

We are supported in this initiative by Ranbir Kapoor, our Brand Ambassador.