Health Minister J P Nadda launched pilot programme to raise awareness on good nutrition.
Union Health Minister J P Nadda on Thursday underlined the rising scare of lifestyle diseases in India and the importance of yoga and a balanced diet to tackle these.
Mr. Nadda launched a nationwide pilot programme called FitIndia, which aims to raise awareness in the country about taking charge of one's own health and leading an active and healthy lifestyle. The program is a weapon to counter the growing incidence of non-communicable lifestyle disorders in the country.
"My ministry will provide full support in eradicating non communicable and lifestyle diseases from India. I recommend we should practice yoga and maintain a balanced diet for a healthy lifestyle to ensure a fitter India," a statement quoting Mr. Nadda said.
He was speaking after launching #FitIndia, an initiative by Glanbia, powered by the health food online shopping platform, SmartCooky, in the presence of actor and health enthusiast Milind Soman and other dignitaries.
Mr. Nadda also lauded the corporate sector for coming ahead to help fight such diseases under its CSR activity.
The campaign will create a network of professionals such as dieticians, nutritionists, educators and key opinion leaders. This initiative will travel across 12 cities in the next few months, while working together with change makers at various levels and organizations.
The beneficiaries of the campaign will be colleges, government services, sports academics as well as the general public and it will create awareness around the importance of nutrition, a healthy balanced diet and ways to reduce the risk of lifestyle disorders.
"There's never been a better time to launch a nationwide movement spreading awareness about health, wellness and nutrition. SmartCooky is delighted to be a contributing knowledge partner in this initiative", shared Seema Chandra, Managing Director, SmartCooky.
"With this pilot programme, we seek to address the issue to possess and maintain a competitive, fit, and active workforce," Sam Bedi, Regional Director, GPN said.