Micromax is the first Indian mobile operator to have roped in a Hollywood star as its brand ambassador.
"As we look to expand our footprint across the globe in various international markets, the association with the Hugh Jackman is an ideal partnership for us to connect with audiences," Micromax's Chief Marketing Officer Shubhodip Pal said in a statement.
"I am a huge lover of India as it is one of the most exciting countries in the world and we also share our love for cricket. Phones are genuinely time saving devices that can help you live a better life while juggling around with different situations," the X-Men movie series star said.
Micromax is next to Samsung in terms of handset sales in India as per second quarter mobile phone shipment figures of 2013 released by market research and analyst firm IDC.
The Hollywood actor will be seen endorsing the Canvas series of smartphones for Micromax.
The association would start with the new Micromax smartphone - Canvas Turbo, to be launched soon in the Indian market, Micromax said.