The campaigns will be launched on television besides hitting online platforms.
Bollywood megastar Amitabh Bachchan and cricket legend Sachin Tendulkar will be seen promoting the usage of toilets in new Swachh Bharat videos, which was launched by Union Minister of Drinking Water and Sanitation, Narendra Singh Tomar today.
Mr Tomar praised both Mr Bachchan and Mr Tendulkar, the two brand ambassadors of the Swachh Bharat Mission, saying they are very dedicated to the cause.
"They are very committed to the Swachh Bharat Mission. Despite being so busy, they are always available whenever we have asked for their help. They have been very forthcoming about joining us to promote swachhta (cleanliness). Sachin Tendulkar was part of our recent event. Amitabh ji is also always ready," Mr Tomar told reporters.
In the video, Mr Bachchan, 73, asked more people to join him in the mission to clean India.
"Authorities have made people aware about the usage of toilets and are also building toilets. So, come lets join Swachh Bharat Mission. If not now then when?"
Sachin Tendulkar is seen saying, "You have to stand with me and join me in this mission. Together we can build an India where everyone uses toilets."
The campaigns will be launched on television besides hitting online platforms. It will also be translated into other regional languages.
The Swachh Bharat Mission was launched on October 2, 2014 by Prime Minister Narendra Modi and Mr Tomar said that he is glad to see that the public has joined in.
"Happy to note the increasing citizen participation in Swachh Bharat Mission. Twenty three districts in our country are totally free from open defecation. Toilets have been build in every household in 85,000 villages. Our target is to build toilets in every household by 2019," Mr Tomar said.