Goa is all set to witness the first edition of Gionee Smartphones India Beach Fashion Week (IBFW) 2015, a three-day event dedicated to resort, swim, beach and cruise clothing along with a day dedicated to destination bridal wear. It will begin February 5.
"Our core team has pooled their vast experience and talent into the conception of IBFW. We endeavour to create a platform where designers can showcase their collections exclusively for beach/cruise wear and destination bride, for which there is a great demand, but remains unexplored," said IBFW co-founder and chief creative officer Pallav Ojha.
The plans are much bigger for the event.
"This is a very unique property and we want to take this international to various beach and destination wedding destinations as we go along. For now, I invite you to come experience and enjoy art, culture and the Goan hospitality at IBFW 2015," said the event's co-founder Amyn Manji.
Conceptualised and owned by UVAR Global, the event will witness the showcasing of over 30 designers, more than 50 pop-up shops, foot-tapping live music and three luxe post show parties. It will be held at Shrem Resorts, Novotel at Candolim beach.
The pop-up shops will allow visitors to browse and buy the designer wear and accessories, while the post show parties will give them a chance to relax and shake a leg to the latest in world music.
Well known Indian designer-duo Falguni and Shane Peacock will be the grand finale designers.