One of the most visible faces of BJP on television, Prakash Javadekar is the new Minister of State for Information and Broadcasting (Independent Charge), Environment, Forest and Climate Change (Independent Charge) and Parliamentary Affairs.
Considered close to former party president Nitin Gadkari, he is a member of Prime Minister Narendra Modi's core group.
A former banker, Mr Javadekar, 63, had his grooming in politics in Akhil Bhartiya Vidyarthi Parishad (ABVP), the students wing of RSS.
He was a member of the Maharashtra Legislative Council for two terms from 1990 to 2002 before being elected to Rajya Sabha in 2008.
Hailing from Pune, Mr Javadekar, a commerce graduate, is a BJP spokesperson and party's in-charge of Andhra Pradesh.
He was instrumental in striking a deal with Chandrababu Naidu's TDP.
Mr Javadekar also played a role in unearthing cash-for-vote scam.