Lloyd Mathias
Marketing Director,
India & South West Asia,
Motorola.

"Online campaigns have to be well crafted in terms of product positioning and the audience being targeted. Most marketers have not been radical enough to take on the new-age medium. The core objective should be to build a brand that sticks to the consumer's minds. However, if we take a look at what drives the digital medium, we find four elements into play- personalisation, expression, information or content and vital capabilities. New Media is still new and specialists have still to evolve. Consumers are flirting and not really defining or creating these spaces and the marketers are still from the analog world...

Read Full Session»

.......................................................... .......................................................... .......................................................... In Pictures More » ..........................................................

Profile:

Lloyd Mathias is the Marketing Director, Mobile Devices, Motorola South West Asia – a region comprising India, Nepal, Sri Lanka, Bangladesh, Bhutan and Myanmar.

Lloyd leads the marketing team and is part of Motorola’s India Country Council. He spearheads the development of an integrated marketing and communication strategy for Motorola’s businesses in India.

Prior to joining Motorola in August 2005, Lloyd was Executive Vice-President of Marketing at PepsiCo India, where he built a formidable reputation in creating and nurturing consumer brands.

At PepsiCo, Lloyd spent over 11 years in a variety of roles – operations, brand marketing; promotions and retail marketing. His last assignment at PepsiCo, was to lead the flavoured drinks, juice drinks and water categories.

Lloyd played a pivotal role at PepsiCo India in the development of brands like 7UP, Mirinda, Mountain Dew, Dukes and non-carbonated drink brands like Aquafina bottled water, Slice and Mangola juice based drinks. Lloyd also led PepsiCo’s efforts in associating with cricket and music.

Lloyd is a science graduate from Mumbai’s St Xavier’s College, with a major in Geology and did his Masters in Management Studies from the University of Bombay in 1988. He began his career in sales with consumer durable maker Onida and later worked for three years with the UB Group's Spirits Division.

Lloyd has strong interests in consumer behaviour and retailing. He is the Chairman of Mobile Asia – Asia’s largest consumer mobile event and communication advisor to UNICEF’s Regional office of South Asia.

In 2007 he was named among the top 15 international marketers of the year by Inter national list magazine – a list that celebrates those international marketers who are truly the people behind outstanding cross border campaigns.