Mr. K.V.L Narayan Rao - Group CEO & Executive Director, NDTV
The first edition of the New Media Congress is one of the biggest gatherings of new media professionals under a single roof.
NDTV Convergence is the custodian of all online and mobile properties of the NDTV group. Central to the plans of NDTV Convergence, is harnessing the rich, premium group content seamlessly across multiple screens and platforms.
We are complete believers in the triple play concept of web, television and mobile and to explain the importance of it being the future, to this gathering, would be like preaching to the choir.
With India already boasting of the second highest mobile subscriber base in the world, fastest global growth in internet penetration, and increasing computer literacy across the country it is not tough to understand why India is leading the charge in this arena of new media.
We at the NDTV group realize that we can no longer rest easy with the knowledge of being content creators, if we cannot satiate the demands of the increasingly mobile customer who wants the information at his discretion, through his medium of choice.
These are exciting times we live and work in, where innovation is not an exception but the norm. Rapidly changing consumption patterns and changing lifestyles have forced media houses to rethink their strategies and technological advances have enabled them to meet those demands.
In India, the new media landscape is still in its infancy and technological advances have been slower to catch on. It is taking longer than expected for high speed internet to become a mass phenomenon and smart phones account for only 6 per cent of all active mobile handsets. But these are only speed breakers on this exciting journey into the world of new media.
The Internet is the biggest leveler, truly empowering people and it is this medium, which will enable India to leapfrog its technological and infrastructural deficiencies and fuel its growth.
This Congress aims to provide a medium for an enriching exchange of ideas ranging across various aspects of the new media ecosystem.
Join our esteemed international speakers as they shed valuable insight into global best practices and their perspective of the great India story viz. New Media.
Some of the leaders in the new media space in India will engage us with the challenges facing the Indian companies and the future steps being taken to realise the true potential of the medium.
All in all it promises to be an exciting day as we discover new trends or understand the next degree of personalisation on the news front or even take a sneak peek at the future.
The world of new media is ever evolving and we are all students and fellow travellers in this fascinating journey as we unravel the mysteries of this medium. |