UBIQ Trade Marketing - Candid Marketing rechristened trade & retail marketing division

Candid Marketing, India's No. 1 Strategic Brand Activation agency, has rechristened its Trade Marketing business as UBIQ Trade & Retail Marketing. Along with the new name, the company has also refreshed the division's identity and logo. The business was previously known as ITM (Integrated Trade Marketing).

The term UBIQ is derived from Ubiquitous (pronounced: Yoo-Bik-Wi-Tuhs) which means existing everywhere especially at the same time or omnipresent. The rechristening strengthens Candid Marketing's vision of positioning the division to be 'India's Leading Trade Marketing Agency, Helping Clients Achieve Availability Visibility Everyday Everywhere.'

As a part of the re-launch process, Riyaz Sayed, AVP, (West & South India) and Pradeep Thakur, AVP, (North & East India) have been appointed. Both of them have been key members of Candid Marketing and were involved in the re-launch process. Riyaz has spent more than 6 years in Candid Marketing and Pradeep has been with ITM since its inception 3 years ago.

Speaking about UBIQ Trade Marketing, Atul S. Nath, Founder and Managing Director, Candid Marketing said, "We have had a vision of creating a specialised division that caters to the needs of marketers employing trade marketing. With UBIQ we will ensure that our clients continue to receive services that set future benchmarks for the industry."

"With this new identity, we wish to build the brand across its networks of presence, clients & the trade marketing fraternity, for the services it offers. While we had a strong presence in the north & west zones, we are now looking to scale up operations pan India, including increasing our team size by 100% over the next one year." added Mr. Nath.

The division, ITM (Integrated Trade Marketing) was jointly owned by Candid Marketing and IMSG. The change in identity of ITM was put into process following the management buyout of Candid Marketing from IMSG earlier this year.

The services provided by UBIQ include Channel Sales, Feet-on-street, Channel Incentivisation & Loyalty Programs, Mystery Shoppers Programs, In-shop promoter programs, Merchandising Programs (Soft & Hard), POS/POP Production (Soft & Hard), Shop-in-Shop (designing & implementation), Brand Shops (designing & implementation), and Retail & Trade Audits.

The business has already been servicing and supporting clients like Samsung, Toshiba, Videocon, Diageo, Pepsi, Cadbury, Max New York Life and LG.