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From the anchor's desk...
Shruti Verma Singh
Div Head & Editor, Special Programming, NDTV Lifestyle
Could you possibly have missed the Max New York Life ad of a father expecting his toddler to mouth "Czechoslovakia" and the expression that follows when he almost thinks he hears it?
The more you watch it, the more endearing it seems to get...the father's expression begins to turn almost theatrical, the kid gradually appears older than he really is and you even start noticing the Mom and her overdone facial expressions! But each time, you simply can't help break into a smile....
more »
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EXCLUSIVE INTERVIEWS |
'Godrej brand needed rejuvenation'
"We realised few years ago that our master brand, 110-years-old, needed a fresh look. India is changing rapidly," says Adi Godrej, Chairman of Godrej Group. |
'Creative work simplifies consumer interaction'
"For me, I have won a Gold Lion for Volvo in the 90s- that is my best creative and proudest moment still. The recognition is terrific," says Chris Thomas, Chairman and CEO, BBDO ASIA. |
'A new sense of affordability for all'
"If you look at the reality of India today the distinction between the rich and the poor, urban and rural is becoming very tenuous," says C K Prahalad, Author and Management Expert. |
'India, an emerging market for us'
"From a business point of view India is definitely important to us," says Ricky Liversidge, Director, Acrobat and Breeze Product Marketing, ADOBE. |
'I'm a big power user of technology'
"I generally work with a few companies that I am very happy with, NIIT and AMD," says Viswanathan Anand, World Chess Champion. |
'India has enormous potential'
"One of the most interesting and amazing case studies we have with Y&R is our Colgate relationship- we worked with them for 25 years", says H McLennan, CEO and Global Chairman, Y&R. |
'The true talking is done by the product itself'
"I just think at the end of the day celebrities get the eye balls but the true talking is done by the product itself", says Abhishek Bacchan, Actor. |
'I can spend time selling a concept to improve the society'
"I am only too happy to be standing in front of the camera to talk about any issue or any cause that this country or our society should address", says Boman Irani, Actor. |
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| AD'DING ON... |
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gaurang chandarana, mumbai :
This is an excellent programme and the anchor is simply great. It would be a good idea to also have an episode comparing ads from various countries in the same product category.
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Jayeeta Basu, Chennai :
Totally love your show!
You rock!
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Sumita Prasad, Delhi :
Hey m new th this forum.. I have an idea for Airtel, by emphasizing on security of girl... Tag line can be "Har pal mein dum agar airtel hai sang.."
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pallab, kolkata :
I have designed one advertisement script for fevicol .concept for the advertisement script is how fevicol makes every matter united .
Every day one traffic sergeant stands on the middle of the road to control the traffic of the busiest road of a city but he is unable to control the traffic properly. Because the people sitting on driver seat of the car never ready listen his command that is why every day a big traffic jam became a daily matter for the road. Then one day he took a empty fevicol drum and keep it on the middle of the road and he stands on the empty fevicol drum . on standing on the drum he started to maintain the traffic . now traffic gets normal and every body on the road started to listen his command .and started to behave properly
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Yogesh Patel, Mumbai :
I have a Punching Punch line for Helmets (irrespective of any brand) .Govt. or any other Pvt. Org. can use that. it goes like....
Helmet or Meet In Hell (Helmet or Hellmeet)
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abhimanyu singh rawat, :
A TV COMMERCIAL................................
Idea goes like this .............
Act 1.........5000years back
A egyptian paraoh mummy is being kept in pyramid with all the things he might be needed when he gets alive according to civilization belief.Best things are kept besides his body ,every thing from luxury item to basic things.
Act 2......present day...............
A tv company is launching their new tv in the market in india................1000 km away in pyramids mummies get alive and they want to see the world through best tv so they attacked the tv launching function and took the tv with them...........
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krishnan, :
I offer Ad ideas , Tag lines, Caption for products ranging "Car to Condom". Contact krishna2k2ind@yahoo.com
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Priyank Loonker, :
For Apollo hospitals.. "welcome to the Apollo way of life". Apollo has a large product mix catering to all the healthcare needs of the customer. Also it considers itself to be part of hospitality industry. So a marketing campaign with the central theme of "apollo way of life" which means a healthy, aware and proactive towards health issues would be really great. Its brand salience is very strong. What it needs now is better connect and resonance with the customer.
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dahya chagan, :
Hi shruti we are cloth manufacturers here in UK and India but we are also selling cloth on internet and it's called missbutterfly.co.uk so we like advertise for that on tv; so how much would it cost and how does it work, can you tell me
thanks
dahya
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radhika, :
my favourite product is Cadbury Dairy milk....i have an ad for it in my mind.....we can show an old couple walking together under an umbrella in a beautiful place like Kasauli.....they are enjoying their togetherness and remembering good times spent together...love of an old couple will be captured.....tagline can be .....an expression of love in every season....have cadbury for all reasons
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