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101 MARKETS & MORE
Shruti Verma Singh
Div Head & Editor, Special Programming, NDTV Lifestyle
I had really looked forward to attending a day long conference on "101 markets - India Beyond the Metros" held in the capital recently. On the face of it, it promised a unique opportunity for us in the media as well as marketers who want to understand market dynamics beyond the metros. But then my life changed after meeting Surat's Madhvi Patel, Siliguri's Trilok Basu and Nasik's Pappu (who thinks Cadbury's has stolen his life because he's never ever passed and of course, he wants to dance with Genelia Dsouza because he CAN dance, sala!)
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EXCLUSIVE INTERVIEWS |
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'Today's century we are talking about Brandvertising'
"To build brand equity even in a market that is hit by recession, you have to see how you can give value for money," says Alyque Padamsee, Ad man and theatre personality. |
'It takes a very good product to build brand equity'
"If the product is proven to be bad, it's a disaster for the brand," says R Balki, Chairman & CEO, LOWE, India . |
'Slumdog is a classic story of a very unlikely protagonist making it big'
"International acclaim lifts a film out of nowhere to somewhere," says Santosh Desai, MD & CEO, Future Brands. |
'Our dream is to have every young child hold the golf club'
"We would really want golf to be the sport of the country," says Dennis Allen, VP & MD, Asia Pacific Region, TAYLORMADE. |
'It requires a very convoluted mind to misuse your brand'
"The most important thing when a brand gets hit is to be immediately transparent to your key customers," says Sunil Alagh, Chairman, SKA Advisors. |
'Godrej brand needed rejuvenation'
"We realised few years ago that our master brand, 110-years-old, needed a fresh look. India is changing rapidly," says Adi Godrej, Chairman of Godrej Group. |
'Creative work simplifies consumer interaction'
"For me, I have won a Gold Lion for Volvo in the 90s- that is my best creative and proudest moment still. The recognition is terrific," says Chris Thomas, Chairman and CEO, BBDO ASIA. |
'A new sense of affordability for all'
"If you look at the reality of India today the distinction between the rich and the poor, urban and rural is becoming very tenuous," says C K Prahalad, Author and Management Expert. |
'India, an emerging market for us'
"From a business point of view India is definitely important to us," says Ricky Liversidge, Director, Acrobat and Breeze Product Marketing, ADOBE. |
'I'm a big power user of technology'
"I generally work with a few companies that I am very happy with, NIIT and AMD," says Viswanathan Anand, World Chess Champion. |
'India has enormous potential'
"One of the most interesting and amazing case studies we have with Y&R is our Colgate relationship- we worked with them for 25 years", says H McLennan, CEO and Global Chairman, Y&R. |
'The true talking is done by the product itself'
"I just think at the end of the day celebrities get the eye balls but the true talking is done by the product itself", says Abhishek Bacchan, Actor. |
'I can spend time selling a concept to improve the society'
"I am only too happy to be standing in front of the camera to talk about any issue or any cause that this country or our society should address", says Boman Irani, Actor. |
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WHAT'S NEXT ON YOUR MIND?
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What would you like to see on the next episode of All About Ads? Write in to us with your ideas, views, comments and questions.
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Disclaimer: Kindly do not post any defamatory, infringing, obscene, indecent, discriminatory or unlawful material or information. NDTV Convergence Ltd reserves the right to remove without notice any content received from users.
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| AD'DING ON... |
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Sandeep, Bangalore :
I wanna know about any Advertising Contests going on in India or Outside the India. I like this Program very much as we can save more time rather than going through many magazines/papers to get the information.
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bibhudutta subhasish, bhubaneswar :
I want to see some more creativity and advertising strategies targeting the rural sector and rural mass. which is of course an emerging platform for entrepreneurs and business entities.
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ravi gupta, lucknow :
advertisements are part of a life, which shapes our day to day activities and creativity of our mind.
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ravi gupta, lucknow :
emotions are obstacles to our professional approach. to be successful and fruitful we should make negotiate with others and generate business.
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Aman Dhillon, Chandigarh :
Hi we are based in chandigarh and and have launched aerial advertising for the first time in India.It is totaly unique way to advertise a banner being towed with the help of an aircraft over a city
Visit us : www.skyads.asia
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syed raza abbas, Lucknow :
I would like to see how to make such interesting adds which is related to our common living and where they get such beautiful and creative ideas comes their mind .
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vinay punjabi, mumbai :
please keep me updated about all the events and happenings in the mad ad world
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mrs colleen traynor, mumbai india :
To Mr Ratan Tata
SEnding you a jingle for your ad NANO
Switch on the IGNITION
Start the accleration
Come on organisation
Lets have a CELEBRATION
If selected send me a note of appreciation
Mrs Colleen Traynor
traynor.colleen@gmail.com
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Manoj Behera, PURI (Odisha) :
Advertisement should be based on the quality of the product not the unrelated things which ruin the brain of little children in home. The biggest example id Akshya Kumar's Ad on cold drink
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indupraveen, rajahmundry :
a very nice show ive ever seen
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