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101 MARKETS & MORE
Our Expert Shruti Verma Singh
Div Head & Editor, Special Programming, NDTV Lifestyle

I had really looked forward to attending a day long conference on "101 markets - India Beyond the Metros" held in the capital recently. On the face of it, it promised a unique opportunity for us in the media as well as marketers who want to understand market dynamics beyond the metros. But then my life changed after meeting Surat's Madhvi Patel, Siliguri's Trilok Basu and Nasik's Pappu (who thinks Cadbury's has stolen his life because he's never ever passed and of course, he wants to dance with Genelia Dsouza because he CAN dance, sala!)
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 EXCLUSIVE INTERVIEWS
Adigodrej 'Today's century we are talking about Brandvertising'
"To build brand equity even in a market that is hit by recession, you have to see how you can give value for money," says Alyque Padamsee, Ad man and theatre personality.
Adigodrej 'It takes a very good product to build brand equity'
"If the product is proven to be bad, it's a disaster for the brand," says R Balki, Chairman & CEO, LOWE, India .
Adigodrej 'Slumdog is a classic story of a very unlikely protagonist making it big'
"International acclaim lifts a film out of nowhere to somewhere," says Santosh Desai, MD & CEO, Future Brands.
Adigodrej 'Our dream is to have every young child hold the golf club'
"We would really want golf to be the sport of the country," says Dennis Allen, VP & MD, Asia Pacific Region, TAYLORMADE.
Adigodrej 'It requires a very convoluted mind to misuse your brand'
"The most important thing when a brand gets hit is to be immediately transparent to your key customers," says Sunil Alagh, Chairman, SKA Advisors.
Adigodrej 'Godrej brand needed rejuvenation'
"We realised few years ago that our master brand, 110-years-old, needed a fresh look. India is changing rapidly," says Adi Godrej, Chairman of Godrej Group.
chris 'Creative work simplifies consumer interaction'
"For me, I have won a Gold Lion for Volvo in the 90s- that is my best creative and proudest moment still. The recognition is terrific," says Chris Thomas, Chairman and CEO, BBDO ASIA.
Prahalad 'A new sense of affordability for all'
"If you look at the reality of India today the distinction between the rich and the poor, urban and rural is becoming very tenuous," says C K Prahalad, Author and Management Expert.
Rick 'India, an emerging market for us'
"From a business point of view India is definitely important to us," says Ricky Liversidge, Director, Acrobat and Breeze Product Marketing, ADOBE.
Vishwanathan 'I'm a big power user of technology'
"I generally work with a few companies that I am very happy with, NIIT and AMD," says Viswanathan Anand, World Chess Champion.
Rick 'India has enormous potential'
"One of the most interesting and amazing case studies we have with Y&R is our Colgate relationship- we worked with them for 25 years", says H McLennan, CEO and Global Chairman, Y&R.
Rick 'The true talking is done by the product itself'
"I just think at the end of the day celebrities get the eye balls but the true talking is done by the product itself", says Abhishek Bacchan, Actor.
Rick 'I can spend time selling a concept to improve the society'
"I am only too happy to be standing in front of the camera to talk about any issue or any cause that this country or our society should address", says Boman Irani, Actor.
« Prev| Next »
 
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« Prev| Next »
 WATCH VIDEOS

Player will load here

Prev »

Importance of international ad festivals

Outdoor advertising conference 2009

Educational ads: A booming Industry

Mumbai buses to have Bluetooth-enabled services

The last word on IPL

TV still king

101 Markets: An insight

Online advertising and fraud

The man behind new Vodafone ads

All About Ads with Sam Balsara

Goafest 2009: Winners of Creative Abbys

All About Ads with Prasoon Joshi & Dan Wieden

Goafest 2009: Media Presentations

All About Ads with Prasoon Pandey

Recession & Adfest 2009
Next »
   
 Goafest 2009
AdigodrejGOAFEST 2009
Goafest 2009 was held at Goa from the April 2 - April 4, 2009. The festival entered its fourth year this year. ...
 
 Ad Fest 2009
AdigodrejADFEST 2009
ADFEST 2009, the Annual Asian Advertising Festival was held in Pattaya, Thailand from the March 19 to 21, 2009 . ...
 
 AD NEWS
Adigodrej Twist, Pull, Pop: Pizza Hut's new fun campaign
Pizza Hut introduces a fun campaign to support its biggest product launch this year, 'Cheesy Bites'...
Adigodrej VLCC ramps up its marketing and brand-building initiatives
VLCC, the category leader in the wellness domain with a leadership position in slimming, beauty and fitness services and products...
Adigodrej Big Babol's New TVC – "Big Babol Bade kaam ki cheez"
Big Babol, the bubble gum brand from confectionery major, Perfetti Van Melle India, has launched a new TV commercial.
Adigodrej PVR Pictures to bring an impressive line up of films
With the recently concluded 62nd Cannes Film Festival 2009 being much in news for having showcased...
Adigodrej Ooh Media observes 'World Environment Day'
OOH Media taking a step towards its commitment to the society announced its campaign...
Adigodrej Turner to paint the town with Hollywood!
Created especially for Indian audiences, the recently launched Warner-branded...
Adigodrej Tata Teleservices appoints MOMS – a Madison Unit as new OOH Agency
Tata Teleservices Limited, India's fastest growing pan India telecom...
Adigodrej Ooh Media urges 'Say No to Tobacco'
OOH Media taking a step towards its commitment to the society today ...
Adigodrej Young stars on the rise at Leo Burnett
Leo Burnett has always been known to take the brightest talents...
Adigodrej Linopinion Public Relations: Kavita Lakhani appointed as President
LINOpinion Public Relations, a division of Lowe Lintas India, announced today...
Adigodrej Mudra Delhi appoints Azazul Haque as creative director
Mudra Delhi has appointed Azazul Haque as Creative Director. Prior to this...
Adigodrej 'Healthy hoga Hindustan'
Every brand and product is looking out for innovative initiatives and ideas...
Adigodrej Building brands in India
As India is fast becoming the world's most important emerging market for brands...
Adigodrej The Master Blaster, Sachin Tendulkar to endorse Jaypee Cement
India's leading cement brand, today launched its new brand campaign and announced...
Adigodrej NIMBUZZ enters into major deal with TATA Indicom
Nimbuzz , the most comprehensive mobile social instant messaging, (geo) presence and VoIP...
Adigodrej IDEA partners IIFA for 10th Anniversary Awards
The much awaited announcement about the tenth year celebrations for the 2009 IDEA IIFA Awards...
AdigodrejOOH's Super Six for the CRICKET Season
With the cricket season being on, everybody is fully geared up to add to this religion...
AdigodrejNandini Nair to join TBWA -Bangalore
TBWA India announced that Nandini Nair would join their Bangalore operation from April 20th as Group Creative Director...
AdigodrejDell: Take Your Own Path TV advertisement
The DELL campaign is an integrated campaign focused towards small and medium business owners....
AdigodrejSantoor woman goes voting!
Santoor, India's third biggest soap brand, and South India's second biggest soap brand...
AdigodrejRediffusion-Y&R appoints Murali Muktapuram as Business Head
Rediffusion - Y&R has appointed Murali Muktapuram as Business Head. He will be based in Delhi ...
AdigodrejGoogle Bus BTL activity by Candid Marketing
Google takes on the initiative of introducing the offline population of India to the Internet...
AdigodrejRC&M Bags 6 metals at the WOW 09
RC&M has been in existence for the past 20 years and has been providing innovative...
AdigodrejVertex underlines growth ambitions as it unveils new brand
A new identity conveys a spirit of innovation driven by the energy of its people....
AdigodrejBates141 bags creative duties for Win Medicare in a multi-agency pitch
Bates141, a leading advertising agency from the WPP Group has bagged the creative mandate ...
AdigodrejStarcom MediaVest Group announces new COO
Sandeep Lakhina was named Chief Operating Officer-South Asia for Starcom Worldwide...
AdigodrejZenithOptimedia rolls out Newcast in India After a successful operation in key European markets, ZenithOptimedia has announced...
AdigodrejBPL Mobile is now Loop Mobile Mumbai's oldest and longest standing mobile service brand is now Loop Mobile...
AdigodrejStarcom's approach for Aircel national launch
Being the 6th to 7th player in the market, the key challenge was to create a powerful brand image...
AdigodrejBIG Music and SpiceJet collaborate for an in-flight innovation
BIG Music & Home Entertainment and SpiceJet have come together to implement...
AdigodrejThe Bridge hires Rajesh Iyer as Business Director in India
The Bridge, the specialist entertainment and embedded marketing unit...
AdigodrejRediffusion - Y&R Bangalore wins creative duties for Arrow
Rediffusion - Y&R, Bangalore has bagged the creative duties for Arrow, a premium men’s wear brand ...
Adigodrej Aditya Birla Group launches 'Puretta'
Aditya Birla Group launches 100% natural, biodegradable 'Puretta' Baby Care Wipes...
Adigodrej 141 Sercon announces Abhijit Lahiri as Assistant Vice President for North & East India
141 Sercon, a leading Below-The-Line (BTL) solutions provider in Asia...
AdigodrejCorel Painter 11 Unveiled
World Leader in Digital Painting and Illustration Delivers On Top Customer Requests...
AdigodrejCelebrating Global Campaign Excellence
Starcom Media Vest Group's (SMG) India operations won the Grand Prix ...
AdigodrejVoice of Idea: A new campaign from Idea
Our new campaign is about championing use of mobile phones for true democracy...
AdigodrejOOH Media releases the Residential Research
Out-of-Home Media (OOH Media) an The Nielsen Company release the Residential Research...
AdigodrejRediffusion-Y&R appoints Rohit Misra as President
Rohit Misra has been appointed President, Rediffusion-Y&R...
AdigodrejFor the special someone, this Valentine!
Titan has launched a line of watches for women, named – CLEO...
Adigodrej Radhesh Uchil joins Platinum Media
Platinum Media has opened its account with the first senior level...
Adigodrej Refresh your senses with 7UP’s new thematic campaign
The natural lemon flavour 7UP is all set to go on air with its new...
Adigodrej BIGADDA and BIGFlix gives YOU a chance to get lucky!
BIGADDA.com, the youth networking site from the Reliance ADA Group and BIGFlix.com, ...
Adigodrej Google launches Internet Bus in Tamil Nadu
Google India launched an Internet Bus – a mobile bus designed to provide an Internet experience ...
Adigodrej The 50th Anniversary CLIO Awards: Call for Entries
We've seen a lot over the past 50 years. But what we really want to see ...
Adigodrej ALL ABOUT ADS COUNTDOWN 2008
Looking back at the year gone by, here's our pick of the best ads of 2008...
Adigodrej Hindware's new brand communication does it
With the tagline "Get Charged" Hindware, the unprecedented market leader ...
Adigodrej "Driving Experience of a Lifetime"
Bacardi Limited, as part of its responsible drinking "Champions Drink Responsibly" campaign...
Adigodrej Launch of a new venture: ROOTS INDIA in Mumbai
Roots India is a communications services company that specializes in all forms...
Adigodrej CALL FOR ENTRIES : CNB-AAA AWARDS
A celebration of the best design, unmatched technology, style and performance in the automobile industry...
Adigodrej Adobe to Open Flash Platform Messaging Protocol
Adobe Systems Incorporated (Nasdaq:ADBE) today announced plans to publish the Real-Time...
Adigodrej Kidzee TVC - 30 seconds
The film is a vivid montage of situations in the life of children...
Adigodrej Nissan drives with TBWA\ India
TBWA\ India today communicated that Nissan Motors India Pvt. Ltd (NMIPL) and Hover Automotive India (HAI)...
Adigodrej Mudra's Sandeep Vij appointed Chief Knowledge Officer
Mudra announced the elevation of Mr. Sandeep Vij to the newly created role...
Adigodrej ADC announces 88th Annual Awards Jury The Art Directors Club (www.adcglobal.org), the premier organization for integrated media ...
Adigodrej Boosting tourism
IATO applauds Ministry of Tourism’s decision to Enhance Benefits under the MDA Scheme...
Adigodrej Yatra.com introduces "Fair Deal Promise"
Yatra.com, one of India's leading travel companies, announced a comprehensive set of benefits...
Adigodrej BharatMatrimony launches EliteMatrimony.com
BharatMatrimony group today launched an exclusive matrimony website for the...
Adigodrej OOH MEDIA's 'Don't Drink and Drive' message
With the Party season around the corner, Out Of Home Media India Pvt. Ltd has launched its new CSR campaign...
Adigodrej A new dimension to democracy
IDEA connects with consumers beyond transactional offers by looking at mobile telephony as more than a mere...
Adigodrej Lloyd Mathias joins Tata Teleservices Ltd.
An evangelist in Marketing and Sales domain, Mr. Mathias at Tata Teleservices, will lead the marketing function...
Adigodrej BPL Mobile drives ‘Reach Home Safely’ Campaign...
This festive season, BPL Mobile is driving the 'Reach Home safely' message; the campaign against 'Driving after Drinking'...
Adigodrej RMAI Awards 2008 presented
At the RMAI Awards 2008 organised by Rural Marketing Association of India (RMAI) to recognize and reward successful...
Adigodrej Intel and Adobe to extend Flash platform to TVs
Adobe Systems Incorporated (Nasdaq:ADBE) and Intel Corporation...
Adigodrej K.V.Sridhar on New York Festival’s Television & Cinema Jury
K.V.Sridhar aka Pops, Leo Burnett's National Creative Director, is the only Indian jury member...
Adigodrej New creative leadership at Bates
Bates 141 is the world’s largest Asia-devoted marketing communications network. A part of WPP, one of the world’s...
Adigodrej Marathi music climbs popularity charts
A study conducted by Fropper.com reveals that even in cosmopolitan cities like Mumbai and Pune, Marathi Music rules...
« Prev|Next »
 WHAT'S NEXT ON YOUR MIND?
What would you like to see on the next episode of All About Ads? Write in to us with your ideas, views, comments and questions.

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AD'DING ON...
Sandeep, Bangalore : I wanna know about any Advertising Contests going on in India or Outside the India. I like this Program very much as we can save more time rather than going through many magazines/papers to get the information.
bibhudutta subhasish, bhubaneswar : I want to see some more creativity and advertising strategies targeting the rural sector and rural mass. which is of course an emerging platform for entrepreneurs and business entities.
ravi gupta, lucknow : advertisements are part of a life, which shapes our day to day activities and creativity of our mind.
ravi gupta, lucknow : emotions are obstacles to our professional approach. to be successful and fruitful we should make negotiate with others and generate business.
Aman Dhillon, Chandigarh : Hi we are based in chandigarh and and have launched aerial advertising for the first time in India.It is totaly unique way to advertise a banner being towed with the help of an aircraft over a city Visit us : www.skyads.asia
syed raza abbas, Lucknow : I would like to see how to make such interesting adds which is related to our common living and where they get such beautiful and creative ideas comes their mind .
vinay punjabi, mumbai : please keep me updated about all the events and happenings in the mad ad world
mrs colleen traynor, mumbai india : To Mr Ratan Tata SEnding you a jingle for your ad NANO Switch on the IGNITION Start the accleration Come on organisation Lets have a CELEBRATION If selected send me a note of appreciation Mrs Colleen Traynor traynor.colleen@gmail.com
Manoj Behera, PURI (Odisha) : Advertisement should be based on the quality of the product not the unrelated things which ruin the brain of little children in home. The biggest example id Akshya Kumar's Ad on cold drink
indupraveen, rajahmundry : a very nice show ive ever seen
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