From the Reel to the Real
Commercial and critical success aside, what the company is most proud of is how its work impacts the real world and how it is using its powerful reach to campaign for and with the people of India.
NDTV is seen as an honest, unbiased, fearless crusader. Through its sustained campaigns against injustice called ‘United for Justice’, NDTV was able to bring about radical changes in the delivery of justice in the high-profiled murder cases of Jessica Lal, Nitish Katara, Priyadarshani Mattoo and BMW Expose. Its coverage of starvation-deaths, malnutrition and other human rights violations has forced the government into action. NDTV went against proposed legislation seeking to weaken the powerful Right to Information Act, causing the government to waive plans to amend the act. Thought-provoking programmes like ‘We The People’ and ‘The Big Fight’ force the powers to be answerable to the nation.
Over the years NDTV’s programming has brought focus on a number of social issues through award winning and innovative campaigns like the Greenathon, which is now an annual event, 7 Wonders of India and the Save Our Tigers campaign, which won the Best Public Service Campaign for a Brand by a News Channel in 2011. All of these have garnered massive public support and are a commendable attempt at preserving the environment and India's natural heritage. In 2010 and 2011 in the field of Education NDTV launched the 'Support My School' and 'Marks for Sports' campaigns. The 'Jeene ki Aasha' campaign which focuses on Maternal and Childcare issues around the country was launched in 2011 with the Gates Foundation, and its impact has already been felt with some improvement in healthcare services.
In addition to these in 2012 NDTV, in association with the HRD Ministry, launched the University Sports Championships with the highly successful University Cricket Championship as its first event and 2014 saw NDTV continuing its campaign successes with the most recent Health4U, Banega Swachch India and the Road to Safety campaigns. Seen as an honest, unbiased and fearless crusader, NDTV’s sustained and award winning campaigns against injustice and human rights violations have forced apathetic governments to act, legislation to be changed and made the nation aware of the power of the people.
NDTV was the brainchild of its Executive Co-Chairpersons, Radhika and Prannoy Roy. Prannoy Roy brought a country to the edge of its seat with his innate knack of translating the complicated facts of election politics and...
Commercial and critical success aside, what the corporation is most proud of is how its work works in the real world. Using its powerful reach to campaign for and with the people of India.