The campaign aims to highlight the power of an individual because we believe that the power to make a difference lies in our hands. It's all about ME.
The campaign's programming will shine a spotlight on India's energy challenges and the increasing importance of Renewable Energy, Energy Efficiency & Conservation. We will bring to the fore our country's greatest minds and leading experts to raise awareness about these issues that affect each one of us and to help chart out a roadmap to a sustainable future.
We hope that the Mission Energy challenge, one of the biggest components of the campaign, will highlight viable solutions that we can adopt, both at an individual level as well as across the country, and inspire the people to join us to work towards a cleaner, greener future.