Remember the time, when sometimes the best thing about the day was going to school with friends? When a twig was the weapon of choice to use against sleeping relatives? When you thought swallowing a seed meant a tree would grow out of some part of your body? When a packet of Phantom candy cigarettes was the sweetest treat you could imagine?
Distant memories of a time when life was simple, technology-free. For those who grew up in the 80s' and 90's, this short ad film,
Life is Still Beautiful for juice brand Paper Boat, will seem like a recap of their childhood and teens.
Those were the days when months were counted on the knuckles of our hands, and missives were written on inland letters; when shoe shopping often meant sheets of paper with an outline of a foot for size; and when evening games were a lot less complicated. Entertainment was sometimes provided by a tent made of bedsheets where imaginary kings ruled and superheroes saved lives. Or sometimes, just a game of Spot My Finger sufficed.
As the video says,
"jab bacchey the, thode kacche the, par acche the." This is guaranteed to make you nostalgic and long for the days when your only worry in the world was the homework you had neglected: