New Delhi:
Technology is taking over the world - but not if this advertisement has anything to do with it. If you just muttered 'Heil Steve Jobs,' please glue your glazed eyes back to your iPad.
In the hilarious commercial below, a smug husband irritates his increasingly frustrated wife by replacing her post-it notes, paper crossword and book-reading with digital versions on his tablet. "Emma," he sighs despairingly at her sheets of paper as she withers him with a basilisk's stare.
Emma (and we often feel the way she clearly does in the video, by the way) doesn't have to wait long to get revenge. In the bathroom, faced with an empty toilet roll holder, smug husband calls out his wife's name again. In answer, she slides his tablet under the door, loaded with a picture of the desperately-needed paper.
Very important lesson: technology is a many-splendored thing, but the missus always knows best.
Watch: