Cannes: Leading distribution company Ad
Vitam has acquired the French rights of
Miss Lovely, Ashim
Ahluwalia feature debut, which is being screened at the Cannes
film festival tomorrow.
The company has several films screening in Cannes this
year including
Mud, directed by Jeff Nichols.
"We are delighted to have French rights to
Miss Lovely
which exemplifies the new wave Indian cinema," said Gregory
Gajos of Ad Vitam in a statement.
A take on the C-grade Mumbai film industry of the '80s,
the film has been making waves internationally since being
selected for Cannes' 'Un Certain Regard' section, which
encourages young talents.
Fortissimo Films has already bagged the global rights of
the movie, which stars Anil George, Nawazuddin Siddiqui and
Niharika Singh in leading roles.
Set against the colourfully garish, seedy, and exotic
backdrop of Bombay's C-grade movie business of the 1980's,
Miss Lovely tells the tale of two brothers immersed in this
universe, who eventually turn on each other in a sordid tale
of betrayal.
Ahluwalia has previously directed award-winning
documentaries like
The Dust,
A Short Season and
Thin
Air.
